From boy band hits to motion picture stardom to solo Super Bowl performances (and scandals!), Justin Timberlake already has plenty of recognizable achievements to hang his hat on. But in the world of fruit, his legacy may just be starting. Last year, the pop star when viral with an Instagram video praising the simplicity of shoving a blueberry into a raspberry and eating them together–a concoction he dubbed a “braspberry”. Now, one of America’s best-known fruit companies, Driscoll’s, has made brasperries a prepackaged reality.
This week, Driscoll’s turned to the same social network that Timberlake used to make braspberries famous–Instagram–to tease its latest creation. “New berry launch!” the brand wrote. “Fresh from the farm, #Braspberries are an out of this world flavor combination! @justintimberlake, be on the lookout in a grocery store near you”. Indeed, the corresponding image showed a plastic container full of raspberries with an individual blueberry delicately stuffed within each one.
Food & Wine
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