Justin Timberlake Is Bringing ‘Outside In’ With New Augmented Reality Experience

Whether you get a chance to check out one of Justin Timberlake’s outdoor-themed Man Of The Woods Tour shows this year or not, the “Filthy” singer is officially bringing the woods to you all the time. In partnership with American Express, Timberlake launches a new mobile AR experience, Outside In, today (April 6).

Located in the American Express Music App, Justin Timberlake Outside In allows fans to dive a little deeper into the stories behind the Man Of The Woods album, with the superstar acting as their personal guide. The mixed reality imagery brings a full shot of Justin to the screen, making it feel like Justin Timberlake is literally in fans’ living rooms as he discusses his latest LP.

Once fans have heard everything from Justin, Outside In then turns the singer’s MOTW track “Breeze Off the Pond” into a totally immersive experience, sending fans to a real Montana setting where they can explore as the song plays and Timberlake shares details of how it came together — all while they actually see breeze off the pond before their eyes. Various icons around the mountainous scene provide different experiences for the user, such as shopping an exclusive Man Of The Woods merchandise collection including long sleeve tees, sweatshirts and, of course, flannel.

Billboard