Here’s how Justin Timberlake and Pusha T helped create McDonald’s “I’m Lovin It” jingle
It’s just five notes–ba-da-ba-ba-baaaa–but you know it. It’s invaded your dreams, hijacked your thoughts, and, in moments of pure distress, perhaps even brought you comfort. Those five notes form the spine of McDonald’s “I’m Lovin’ It” slogan, and, though they may sound simple, they form the basis for a story of celebrity, subversive marketing, and conflicted authorship. The below video essay from Hodges U tells this story, detailing how the notes, which were initially written…
