Universal’s gamble to bypass a theatrical release for “Trolls World Tour” and release it on demand instead appears to have paid off — big time. On Tuesday, the studio reported that the sequel to the 2016 animated hit has scored nearly 5 million rentals since its April 10 debut and earned close to $100 million in digital rental fees.
“Trolls World Tour” has already produced $77 million in revenue, more than the original 2016 animated movie did for the studio, an individual with knowledge of the figures told TheWrap. The original, produced with a $125 million budget, grossed $153.7 million domestically and $346.9 million worldwide. (The production budget on “World Tour” was about $90 million, the individual said.)
But unlike with theatrical grosses, which are split evenly with movie theaters, Universal retains roughly 80% of digital rental fees — which were set at a higher-than-usual level of $19.99 for “Trolls World Tour”.
The Wrap
<code>
<i> We are excited to launch our new forums! Feel free to join us and introduce yourself to meet other members of the community! Discover everything about Justin Timberlake! Share your opinion with other people about the most recent news, interviews, reviews...
Find any and every multimedia file: audio, video and images to download from songs, music videos, candid photos, movie trailers, etc. Don't forget to visit the forums.
Timberbot
Hey there, what do you think of this news story?