Here’s why Justin Timberlake was back in Memphis this week

Justin Timberlake was back in his childhood stomping grounds this week, this time in front of the camera rather than holding a microphone.

The Millington-born pop star was in Memphis to film a clothing commercial, according to a video posted to his Instagram account Wednesday.

In a short video, Timberlake — like every other Memphian — lamented the city’s recent cold snap, exhaling in front of the camera to show his breath and saying it was not the “average spring summer collection shoot”.

“Brought @Levis to my hometown to shoot some spring stuff in the winter”, he wrote in the video’s caption.

The star launched his own line of clothing with the storied denim brand last year.

The video showed camera equipment set up on the sidewalk at the intersection of Main Street and Pontotoc Avenue, across the street from famed local eatery Pearl’s Oyster House.

Timberlake was in Memphis in early January for his second Memphis stop in his “Man of the Woods” tour, his fourth time headlining a show at FedExForum. The tour sold more than 1.1 million tickets and grossed almost $150 million last year.

The pop star frequently talks about his love for Memphis, and that performance was no exception. He wore a shirt with the city’s crest on it for at least part of his performance and expressed his appreciation for the Bluff City.

“Here’s to the greatest city in the world”, he said at the show. “You might get to see all of the world, but you never forget where you come from”.

Memphis Commercial Appeal